Dr. Jack Atzmon
President, Chief Executive Officer
Dr. Atzmon has over 14 years of experience as a practicing chiropractor and successful businessman building and managing his own private practice. Throughout his tenure as a physician, Dr. Atzmon became very aware of continual hand, wrist and back pain in his patients, which he determined was caused by the repetitive use of desktop and laptop computers. It was throughout his research in computer use and desktop peripherals he realized although there were products claiming “ergonomic benefits” that these products were not solving the real problem for hand and wrist pain. This gap in the computer market became the seed to developing his company Smartfish.
Dr. Atzmon founded Smartfish in 2006. Through careful research Jack has built a team of partners with over 30 years of experience in the fields of science, product development, engineering and marketing to help build Smartfish today. With his introduction of computer accessories with true health benefits in the market, Dr. Atzmon has revolutionized “ergonomics” products for healthier working and living.
Alan M. Shafer
Executive Vice President and Chief Marketing Officer (CMO)
Alan has over 30 years of experience in high-tech marketing. Alan is the Former Director of Marketing and Chief Merchandising Executive for IBM's personal computer division. He was responsible for a number of key initiatives including the introduction of the IBM ThinkPad and IBM Aptiva products into the North American retail market, as well as licensing arrangements required to support those products. He established many valuable relationships and produced extremely profitable results during his tenure at IBM, and later as Chief Executive Officer of Alliant Marketing Solutions, a sales and management consulting consortium. Recently Alan has been Chief Operating Officer of a publicly held software company responsible for growing the company from startup to over $30 million in sales within a 3 year period. Alan is a recognized leader in technology marketing, sales, product marketing, business development, and strategic planning. Alan holds degrees in mathematics and psychology, a Masters in Business Administration, and is a member of Phi Beta Kappa.
Ellen Atzmon
Director of Administration
Ellen Atzmon holds a degree in business management and has had extensive experience in business administration working for a variety of large and small corporate offices where she has managed all aspects of office processes and procedures. Ellen will be responsible for Smartfish Technologies day-to-day operations and financial reporting.
President, Chief Executive Officer
Dr. Atzmon has over 14 years of experience as a practicing chiropractor and successful businessman building and managing his own private practice. Throughout his tenure as a physician, Dr. Atzmon became very aware of continual hand, wrist and back pain in his patients, which he determined was caused by the repetitive use of desktop and laptop computers. It was throughout his research in computer use and desktop peripherals he realized although there were products claiming “ergonomic benefits” that these products were not solving the real problem for hand and wrist pain. This gap in the computer market became the seed to developing his company Smartfish.
Dr. Atzmon founded Smartfish in 2006. Through careful research Jack has built a team of partners with over 30 years of experience in the fields of science, product development, engineering and marketing to help build Smartfish today. With his introduction of computer accessories with true health benefits in the market, Dr. Atzmon has revolutionized “ergonomics” products for healthier working and living.
Alan M. Shafer
Executive Vice President and Chief Marketing Officer (CMO)
Alan has over 30 years of experience in high-tech marketing. Alan is the Former Director of Marketing and Chief Merchandising Executive for IBM's personal computer division. He was responsible for a number of key initiatives including the introduction of the IBM ThinkPad and IBM Aptiva products into the North American retail market, as well as licensing arrangements required to support those products. He established many valuable relationships and produced extremely profitable results during his tenure at IBM, and later as Chief Executive Officer of Alliant Marketing Solutions, a sales and management consulting consortium. Recently Alan has been Chief Operating Officer of a publicly held software company responsible for growing the company from startup to over $30 million in sales within a 3 year period. Alan is a recognized leader in technology marketing, sales, product marketing, business development, and strategic planning. Alan holds degrees in mathematics and psychology, a Masters in Business Administration, and is a member of Phi Beta Kappa.
Ellen Atzmon
Director of Administration
Ellen Atzmon holds a degree in business management and has had extensive experience in business administration working for a variety of large and small corporate offices where she has managed all aspects of office processes and procedures. Ellen will be responsible for Smartfish Technologies day-to-day operations and financial reporting.